Where I am
The short version.
I’m a senior product designer at Enable, working on rebate management and AI-powered commercial decision tools. Most recently I designed Partner Analytics & Insights, a real-time, self-serve analytics product for trading partners, now in production, and I’m currently leading design for a new AI optimization platform for rebate teams.
Before Enable, I spent time on retail wealth at Fidelity Canada, led design at Ledn (crypto savings & lending, built the design system, took the first mobile app to launch), and spent three years on the consumer banking app at CIBC. I started my career in Singapore at the NUS Institute of Systems Science.
The thread is messy domains with high stakes and real constraints. I came up through the University of Waterloo’s Global Business & Digital Arts program (an interdisciplinary degree spanning design, business, and digital media) and have spent the years since translating that breadth into deeper craft on the products that need it most.
And I build as much as I design. I use Claude Code to take ideas to working prototypes (real code, pushed to GitHub, deployed, and put in front of users) then work with engineers to implement the production version. It’s collapsed the distance between a research insight and something you can click. This site is one of those builds: designed and coded with AI, live in production.
How I work
Four things I’ve come to believe.
You can't design trust. You earn it.
Especially with AI. Users don't reject AI, they reject AI they can't verify. So I make the system checkable: every recommendation shows its work: the math, the source, the lifecycle, the confidence.
Research isn't a phase. It's the whole job.
Customer sessions, prototype testing, observed behavior: those don't sit at the front of a project, they run all the way through it. The artifact is downstream of the reading.
Reducing complexity is the complexity.
The hardest part of designing for technical products isn't visual. It's making the underlying system legible without flattening what makes it useful. Most 'simple' interfaces hide complexity that has to surface eventually.
Ship what survives a room.
I do my best work when designers, PMs, engineers, and the people who'll actually use the thing are in the same room, sometimes literally, often async. Strong work survives that pressure. Decorative work doesn't.
Career
Where I’ve been, and what I worked on.
Jul 2024 to Present
Toronto, ON
Senior Product Designer
Reporting & Analytics squad. Partner Analytics & Insights launched in March 2026. I'm leading design for an AI-powered rebate optimization platform, including a working prototype I built with AI to test the product with customers. Built a component library the product squads now share.
Feb 2024 to Jul 2024
Toronto, ON
Senior Product Designer
Portfolio performance and insights features for the retail wealth platform. Led discovery research, prototyping, and usability testing.
Jan 2022 to Jun 2023
Toronto, ON
Senior Product Designer
Led product design for crypto savings and lending. Built the design system from scratch, took the first mobile app from concept to launch, and kept user research running throughout.
Apr 2019 to Jan 2022
Toronto, ON
Product Designer
Consumer banking app: carbon footprint tracker, mobile banking widgets, newcomer onboarding. Contributed to the enterprise design system and mentored junior designers.
Apr 2018 to Aug 2018
Singapore
Product Designer (Internship)
UX for enterprise tools. My first product role: user research and interaction design for internal platforms, in Singapore.
2014 to 2019
Education
University of Waterloo
Global Business & Digital Arts (GBDA)
What I do
Practices, not tools.
I’m fluent in the usual stack (Figma, Claude Code, working prototypes, the rest). What actually moves work forward is closer to a set of practices: the things I bring to a team on day one.
- End-to-end product design
- Customer discovery & research
- AI product surfaces
- Prototyping in Figma & working code
- Building with AI (Claude Code)
- Shipping to production with engineers
- Design systems
- Cross-functional design leadership
Off the clock
When I’m not designing, I’m probably on a trail.
Hiking is the big one. Most of my free time goes to chasing trailheads and planning the next route. It’s where I do my clearest thinking: phone away, problem-solving at a pace no Figma file allows.
Beyond the trail there’s travel, and when I’m home a good chance I’m losing (occasionally winning) at board game night, which is really just systems design with friends.