CIBC / 2021
Newcomer Banking Experience
A digital banking experience built for newcomers to Canada, so they can find their way through financial services in an unfamiliar system.
BankingOnboardingAccessibility
Overview
The CIBC Newcomer Experience is a banking setup for future Canadians that they can start from abroad, before they arrive. Users partially open a bank account that becomes fully operational once they land in Canada, with remote identity verification and the option to partially fund the account ahead of time. So the money side is handled before day one.
Full case study: process, research, and outcomes, available upon request.
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